Temptation bundling

Taking your digital vices outdoors

Hi there,

Can’t get off Instagram? Take Instagram outdoors and enjoy some fresh air while scrolling through your favourite pages.

Below are five things I thought were worth sharing this week:

  1. Temptation bundling is when you combine an activity you enjoy with something you dread. For example, meeting with your annoying relative (dread) at your favourite restaurant (joy). Temptation bundling also works for enticing ourselves to do tasks we otherwise dread: working out (dread) while listening to a favourite playlist (joy). Why not take the digital (dread/joy) to the park or the beach or the balcony (joy/dread)? After all, the demons hate it when you go outside, demons hate fresh air.

  2. I’ve been slowing down lately. Rushing only to end up with what now? What next? Slow food, yes. Slow walks, yes. Slow and long phone calls, yes, yes, yes. In Praise of Slow: How a Worldwide Movement is Challenging the Cult of Speed is a book by Carl Honoré I’ve been reading slowly and enjoying lately.

  3. I learned about temptation Bundling from You, But Better, a podcast episode by Hidden Brain, in which behavioural scientist Katy Milkman explains how we can use our minds to do what’s good for us.

  4. A quote I want to share with you this week:

    Most men pursue pleasure with such breathless haste that they hurry past it.
    — Søren Kierkegaard.

    What’s the rush?

  5. The case for slowing everything down a bit:

    Our digital lives dispense with friction. We get the answers we seek instantly, we keep up with friends without speaking to them, we get the news as it happens, we watch loops of videos an algorithm chose for us, we click once and get any product in the world delivered to our doorsteps in less than two days… But these technological wonders do not seem to have made our lives or societies more wonderful. Depression, anxiety, loneliness, drug overdoses, and suicide rates are rising… Something is wrong.

That’s all for this week!

Thank you for reading, and please share with anyone you think may benefit.


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Until next time,